Start the journey towards bringing your new brand to life – or polish your existing brand – through exercises, discussions and creative exploration. This 4-part creative workshop helps set the foundation of your brand by providing clarity on brand identity, story telling, visual representation, core messaging and value by connecting deeper with your clients. After each workshop, you’ll walk away with tools, knowledge and clarity that can be applied to your brand. 

Manifest YOUR BRAND WORKSHOP 1: Brand FOUndation

Defining who you are, what you do, and who you do it for requires clarity and creativity. If you’re not clear on the foundation of your brand, then how can you expect your clients or customers to be either?! We’ll kick off our series with breaking down what’s the core of a strong brand foundation.

Topics covered:  Mission Statement, Vision Statement, + Core Values

Takeaways:

• Framework to craft a compelling Mission + Vision Statement

• Identify + define your brand’s core values 

• Prep for describing your products or services

MANifest Your Brand Workshop 2: Stand out of the pack

Take a dip in the blue ocean and find your ideal brand positioning. Examine and understand your ideal clients and market. Be the leader of your “pack”aka market by identifying the value and uniqueness your brand offers.

Topics Covered:  Services/Products, Target Client Profiles, Competition, + Value Propositions 

Workshop #2 Takeaways:

• Framework to create your ideal target client profiles.

• Examination tools to assess your competition.

• Guidance on how to determine and craft your unique value propositions

Manifest Your Brand Workshop 3: Polish + Shine Bright

Let your brand identity shine bright! This workshop we’ll look at the components to your brand identity, including the visual representation. We’ll unlock your creative side as we explore the personality and visual side of an engaging brand.

Topics Covered: Brand Identity (Voice, Tone, Visual Identity) 

Workshop #3 Takeaways:

• An Understanding of the components of a strong brand identity 

• Complete an audit of your brand identity (colors, fonts, style, + Logo/Marks)

• Discuss aspects of a brand personality (brand attributes, voice +  tone)

Manifest Your Brand Workshop 4: Amplify Your Story

Show the world who you are through the art of storytelling and consistent core messages. We’ll review how to use storytelling to connect deeper with your clients.

Topics Covered: Core Messaging, 30-Second Artful Intro, + Crafting a Compelling Brand Story

Workshop #4 Takeaways:

• Learn how to distill down your core messaging 

• Confidentially introduce yourself with your ‘30-Second Artful Intro’

• Framework of compelling brand storytelling